Union & Scale
Conducted the original redesign of the packaging architecture for office furniture as well as a focus of brand design for Staples sub-brands such as Union & Scale. Expanded on the newly created brand directions with brainstorming of product design for each distinctive category. The packaging architecture design was later developed into an award winning packaging design that created a more enjoyable user experience, decreased waste, and lowered shipping costs.
Work focus:
Brand Design, Concept Design, Packaging Audit, Packaging Architecture Design