Staples

My team and I helped developed a new Brand Perspective for the fortune 500 company. We created a coherent ecosystem among all of its in-house products and sub-brands. I worked on brand direction, through packaging audits, positioning, and design language. 

This work led to redesigning of many of products in order to fit the new Brand Perspective. I worked primarily on writing implements, correction tools, and office supplies. I also handled design engineering work on a family of paper shredders facing some functionality issues in addition to creating a “human factors” testing rig which qualified the design for tipping resistance.